The Ward title sequence

Audience research

		Movies	Total Gross	Average Gross	Market Share
1	Comedy	1,751	$44,792,158,044	$25,580,901	23.48%
2	Adventure	521	$38,199,674,469	$73,319,913	20.03%
3	Drama	3,132	$33,621,012,632	$10,734,678	17.63%
4	Action	570	$32,066,637,809	$56,257,259	16.81%
5	Thriller/Suspense	561	$15,495,734,985	$27,621,631	8.12%
6	Romantic Comedy	403	$11,286,883,357	$28,007,155	5.92%
7	Horror	329	$9,093,205,812	$27,638,923	4.77%
8	Documentary	1,076	$2,063,950,710	$1,918,170	1.08%
9	Musical	113	$1,865,013,970	$16,504,548	0.98%
10	Black Comedy	85	$781,440,299	$9,193,415	0.41%
11	Western	36	$685,432,870	$19,039,802	0.36%
12	Concert/Performance	41	$293,960,413	$7,169,766	0.15%
13	Multiple Genres	20	$8,280,303	$414,015	0.00%
14	Genre Unknown	5	$1,685,983	$337,197	0.00%

 This shows the popularity rate of different genres of films by the amount of market share. This table shows that comedy, adventure and drama make up over half of the market share, making them the most popular genres from 1995 to 2012. In this table you can see how many movies have been made within 17 years in each genre, the total gross and the average gross also.

The most gross made is in comedy, however the average gross is higher in adventure and more films have been made in the drama genre.

	Movie	Release Date	Distributor		Total Gross	Inflation-Adjusted Gross
1	Star Wars Ep. I: The Phantom Menace	May 19, 1999	20th Century Fox		$474,544,677	$712,529,607
2	Marvel's The Avengers	May 4, 2012	Walt Disney		$623,279,547	$623,279,54

This shows the two top movies made in the adventure genre, showing date released, when it was distributed, MPAA rating, Total gross and inflation-adjusted gross. From the table we can see that Star Wars was released in May 19thy 1999 by 20th century fox. We can see that Star wars has a larger total gross that marvel's The Avengers, being $474,544,677.

	Movie	Release Date	Distributor		Total Gross	Inflation-Adjusted Gross
1	How the Grinch Stole Christmas	Nov 17, 2000	Universal		$260,044,825	$380,173,811
2	Meet the Fockers	Dec 22, 2004	Universal		$279,167,575	$350,064,680

This shows that top two movies made in the Comedy genre. We can see that Meet The Fockers has a larger Total Gross than How The Grinch Stole Christmas, being $279,167,575. This table shows the release dates, the distributor, Total Gross and Inflation-Adjusted Gross of them.

The Ward

British board of film classifications

Film Classification on Prezi

Codes and conventions of 'Catch me if you can'

The opening scene draws the audience in as they will want to know what the animation is about and what the genre of the film will be as the opening doesn't really give a lot of infomation about what type of film is is going to be.
This opening doesn't really set a sense of where we are or at what time. The animation goes through different scenes and shows different times of the day and different places of which the opening may be referring to where the film will be shot. The opening scene introduces the character by the credits, using written conventions) and showing an animation of a pilot, showing the audience that the film will have this type of character within it. This is how the opening scene has introduces the characters using technical conventions.
The genre of the film isn't shown clearly through the opening scene, however the audience gets a sense that the film might be a comedy because of they was that is has used animation to introduce the film and show the credits. The scene also shows animated women within the scene which refelcts to the viewer that it might have an element of romance. This is all done in the technical convention.
The credits are written in a fun, moving font which shows the element of the comedy genre. The credits are also shown moving like a plane through the opening scene which shows that the film is going to have something to do with planes, this also links in with fact the there is an animated pilot shown. This is all done using technical conventions.

Codes and convetntions of 'Se7en'

The hook that attracts the audience in the opening scene of 'Se7en' is the mystery behind who is writing/creating the book that is being shown throughout the opening credits and what it is all about. The convention this is portrayed by this is technical.
The film opening sets the scene by showing it is in America. We can see this by the skyscrapers that are shown. It is also set in the present day. This is done by technical conventions.
The opening introduces characters in the written and technical conventions. One character is shown being restless and can't sleep like he has something on his mind. Another two characters are shown to have a close relationshop with eachother because of their body contact with eachother we automatically resume that they are in a relationship/together.
The opening scene shows the genre through all the conventions, technical, written and symbolic. We can see that the genre is crime through the font that the credits are written in as it is very eary looking. The music also is eary which reflects twhat we see on screen which is dark making us think that the genre might be partly thriller. We also think of the genre to be a mystery because of the writting/creating of the book throughout the opening scene.
The credits within the scene are written in a creepy font reflecting the genre of thriller. This makes the audience feel uncomfortable, unhappy and has a chilled/evil sense about it. The credits are filcky which makes you feel uneasy and has an eary feel to it. These credits introduce all th people involved within the film.

The purpose and conventions of a film opening

Purpose

The purpose of a film opening is to draw the viewer in and get them immediately intrigued about the rest of the film. The opening  will clearly show the genre, characters and whether it is protagonist or antagonist.

Timing conventions

Film openings are normally around 2 minutes long. Although, Blockbuster movies are sometimes about 5 minutes long.

Set the scene

It usually shows the year in which the film is set, the location that it is set in.

Introduce the key characters

The film opening will show the viewer the antagonist, protagonist and the sidekicks of the film and so on.

Introduce pre plot or beginning of the narrative

 This establishes the platform within the film, the scene of it.

Key credits

 These include production company, logos of the film makers, producers and the director.

Usually starts with equilibrium

 A key event will usually occur within the opening scene, this helps to draw the viewer in and make them continue watching the film.

Codes and conventions of an opening scene

Technical codes

These include things like camera techniques, framing, depth of field, Mise en scene, editing, lighting and sound.

Symbolic codes

This refers to objects, the setting, body language used, clothing and colour that is used throughout.

Written codes

These are codes in the form of headlines, captions, speech bubbles and the language style used.

Conventions

Conventions are codes that are communicated through the film to portray a particular messages.

One of the first conventions is an establishing shot which shows you where you are, what place you are in and where the film is set.
 Stuart little 2 opening scene
In the opening scene of Stuart little 2 we see the place in which the film is set, we establish the characters and the relationships they have with eachother, for example the man and women kiss and use intimate body language which suggests that they are partners. The lighting in the scene is very bright and colourful and the music is also very cheerful and jolly, this shows us that the genre of the film is comedy.

 

Main exercise

The main titles and opening of a new fiction film, to last a maximum of 2 minutes.